Built with operators in the room
We’re a product team obsessed with the minutes before break, the handoffs between broadcast engineering and operations, and the postmortem that actually closes the loop. Amira Sense is our answer for VP Operations and VP Broadcast Engineering leaders: modular Senses, one operator surface, and deployment flexibility that respects how broadcasters buy technology.
We believe media software should amplify expert judgment — not replace it. By designing tools that are fast, observable, and accountable, we help teams ship safer broadcasts, sharper insights, and calmer control rooms — with AI that stays subordinate to your standards.
Won IBC Accelerator 2025 Project of the Year for AI Agents in Live Production
Amira Sense in one breath
An umbrella platform of Senses — LanguageSense, CaptionSense, AudioSense, SafeSense, PostSense, and more — that monitor, understand, and generate across your feeds and files, with clips and routing your team can defend.
Engineering principles
What we optimize for
- REAL FEEDS & TIMECODES
Production truth
Signals tied to program time — not screenshots floating in chat threads.
- OPERATOR AUTHORITATIVE
Accountable automation
Machines propose; humans decide — with trails that survive scrutiny.
- ON-PREM · VPC · HOSTED
Deployment honesty
SaaS where it fits, CapEx hardware where density matters, hybrid when sovereignty demands it.
Global media ops,
one accountable surface
National networks, sports leagues, and OTT operators align live control rooms, remote production, and compliance on Amira Sense — with SaaS, on-prem, or hybrid deployments that match your infrastructure and procurement reality. Drag the globe to explore major media hubs.
24/7
Built for linear & live
3
SaaS · on-prem · hybrid
Frame-accurate
Signals on program time
See Sense on your chain
Create an account and subscribe for the tracks you need — or talk to sales about packaging, hardware, and rollout.