# Amira Labs

> Amira Sense is a platform for live broadcast engineering and operations. It sees, hears, and understands live video in ways never done before so teams can unlock new live workflows.

Amira Labs builds Sense for broadcast operators, broadcast engineers, and master control. Nine specialized Senses watch a passive tap of each live feed (audio, video, captions, language, content, safety, music, news, and post). Navi, the broadcast agent for live-video inference (IBC Accelerator 2025 Project of the Year), watches those live streams, spots what is going wrong, and tells the team how to fix it. Models run on-premises or in your cloud with flat per-track pricing, no per-token cost, and no requirement to send media off-site. Sense is software only and never touches coax.

## Quick answers

### What is Amira Sense?
Amira Sense is broadcast AI software that monitors live IP streams for audio, video, caption, language, and content issues without touching the on-air path. Operators get alarms with clip, timecode, and a suggested fix.

### What is Navi?
Navi is Amira's broadcast agent for live-video inference. It watches live video and Sense findings, folds related alarms into one incident with a root cause, and routes the next action to master control.

### How does Sense connect?
Sense takes a passive tap of compressed live inputs (MPEG-TS, SRT, HLS, RTMP, JPEG-XS / TR-07) and files (MP4, MXF OP-1a, MOV). The program path stays untouched. SMPTE ST 2110, MXL, and WebRTC are on the roadmap. Sense never touches coax.

### How is Sense priced?
Per track, per month: audio $75, video $150, captions and metadata $40. Tracks are unlimited 24/7. Extra Senses on the same track are 80% of that media type's list rate. Apply the larger of term or volume discount (do not stack). Full machine-readable rates: https://amiralabs.com/pricing.md

### Where does it run?
Most buyers run Sense on-premises in their facility or in their own cloud account. Amira-hosted cloud is available for smaller and pay-as-you-go needs (talk to sales). List rates do not change between on-prem and customer cloud.

## Key concepts

- **Universal Media Taps**: audio, video, and metadata ingestion for live, linear, VOD, and FAST. Passive tap into Sense; on-air pass-through stays untouched.
- **Senses**: nine AI perception specialists (AudioSense, CaptionSense, ContentSense, LanguageSense, MusicSense, NewsSense, PostSense, SafeSense, VQSense).
- **Navi**: the only Amira agent. Correlates Sense findings into one incident for master control with clip, timecode, and suggested fix. Latency copy is sub-second (never a pinned number).
- **What Sense monitors**: SCTE-35 splice timing, configured loudness and caption checks, spoken-language verification, video quality, NSFW/moderation (Crit severity), and house policy per channel, genre, and daypart.
- **Integrations**: bidirectional API-level hooks with AWS, Google Cloud, TAG, Zixi, and Avid. Outbound today is webhook/REST; an MCP server is coming.

## Pages

- [Home](https://amiralabs.com/): platform story, Navi, live monitoring proof, use cases, Sense catalog, FAQ.
- [Platform](https://amiralabs.com/platform): taps, deployments, integrations, how Sense fits the stack.
- [Agents](https://amiralabs.com/agents): Navi operations workbench (incident correlation, suggested fix, playbook memory).
- [Pricing](https://amiralabs.com/pricing): track and term calculator, rate cards, FAQ.
- [Pricing (markdown)](https://amiralabs.com/pricing.md): same list rates for AI agents and procurement (no JavaScript).
- [The Senses](https://amiralabs.com/products): index of all nine Sense models.
- [LanguageSense](https://amiralabs.com/products/language-sense): spoken-language identification on live channels.
- [CaptionSense](https://amiralabs.com/products/caption-sense): live caption generation and timing checks.
- [AudioSense](https://amiralabs.com/products/audio-sense): silence, loudness, and audio-event monitoring.
- [VQSense](https://amiralabs.com/products/vq-sense): video quality and picture faults.
- [SafeSense](https://amiralabs.com/products/safe-sense): NSFW and brand-safety alarms (Crit).
- [Use cases](https://amiralabs.com/solutions): master control, live sports, live news, government, corporate events, radio, video podcast, religious broadcast, TV/film production.
- [Proof](https://amiralabs.com/proof): anonymized outcomes and case snapshots.
- [Resources](https://amiralabs.com/resources): blog, proof outcomes, book a live demo.
- [Blog](https://amiralabs.com/blog): product updates and field notes.
- [MXL explained](https://amiralabs.com/blog/mxl-media-exchange-layer-broadcast-guide): Media eXchange Layer vs ST 2110 (Amira consumes MXL as a Sense tap source).
- [About](https://amiralabs.com/about): company and team.
- [Book a live demo](https://amiralabs.com/demo): primary CTA.
- [Contact](https://amiralabs.com/contact): general inbound.

## Optional

- [llms.txt](https://amiralabs.com/llms.txt): this file (site index for AI assistants).
- [robots.txt](https://amiralabs.com/robots.txt): allows ChatGPT, Claude, Perplexity, Gemini, Bing, and Meta AI search crawlers.
- [sitemap.xml](https://amiralabs.com/sitemap.xml): full URL list.

## Contact

- Demo requests: https://amiralabs.com/demo
- General contact: https://amiralabs.com/contact